Businesses have been seeking for years to advertise and promote their brands through the use of billboards and other outdoor placements, a format known as OOH (Out-of-home) Advertising. This kind of placement offers businesses a competitive advantage in terms of brand awareness, recognition and positioning.
Alexis Panayiotou, Managing Director at 160m² Outdoor Advertising, discusses the company’s journey with Valentinos and Panayiotis, the advertising medium’s advantages and disadvantages, what to expect in the future, the emergence of DOOH (Digital Out-of-home) and its potential new opportunities in the fields of promotion and communication.
Note: the audio in the video is in Greek.
