How to induct billboards into your advertising mix

Have you ever wondered if billboard advertising or OOH is the right medium for
increasing your brand awareness? Typically, small to medium sized businesses
don’t think that they are “qualified” to gain access to billboard advertising. This is
because you often see big businesses taking advantage of billboards and other
types of outdoor advertising. However, billboard advertising doesn’t only suit big
businesses!
In addition, many small or medium businesses assume that billboard advertising
won’t do anything for their business. In this blog post, we will go over how to know
if billboard advertising is right for your business and what combining billboards
into your marketing mix can do for your business.

Who could or should use billboards

If you have a business, any business, you should consider advertising on
billboards! Billboard advertising is a great medium for all businesses in order to
increase brand awareness, amongst other things. Also, they are efficient 24/7,
they have a wide demographic coverage, viewers are often engaged by billboards
and you can integrate campaigns from other media thus increasing digital
presence and engagement. If you have a small business, you might be thinking, “I
can’t afford a billboard”! In reality you can and prices in Cyprus are affordable
given the ROI, however size and location pricing varies, along with the time-period
you want your advert will be active.
So what kind of businesses should be taking advantage of billboard advertising?
The answer is all industries can and should be utilizing billboards! Whether you
have an ecommerce shop, a tech company, non-profit organization, restaurant, or

you are holding an event, billboards have the ability to help you achieve your
marketing goals. There is no business that can’t benefit from advertising on
billboards.

What benefits you can gain from billboard advertising?

  • Grow your business
  • Increase brand awareness
  • Improve SEO (Search Engine Optimization)
  • Boost Facebook and other online ads
  • Boost organic social media
  • Improve ROI (Return on Investment)
  • Increase sales
  • And much more

OOH in Cyprus are very lacking in terms of availability. The absence of
transportation (trams, trains etc.) makes cars the only way to view OOH
advertisements in Cyprus and this is a big win. The reason? It makes billboard
advertisement and other mediums much cheaper than having to advertise in
spaces like Train stations, Trams route etc. Almost every Cypriots owns a car,
meaning you can target any target group, of any age, in any location.

How to induct billboards into your advertising mix

Whenever you are thinking about experimenting with a new advertising medium,
you should never abandon other mediums to focus on a new one. If your target
customer doesn’t find your brand that many times, you probably won’t get the
return on investment you were looking for. You should use new mediums in
conjunction with your existing marketing efforts. Just be sure you have
both transactional and brand-building advertising mediums in your marketing mix.
Add billboards to your marketing mix, start out with a lower advertising budget and
work your way up from there. If your budget is tight, try lowering your ad spending
of other mediums and allocate the remaining budget to billboards. You will be
surprised at how billboards work to boost your ROI! It also helps to have similar
messaging and creative across channels. This is called creating cross-channel
campaigns.
Hopefully by now you’ve come to the conclusion that billboards are right for your
business! Start reaping all the benefits of billboard advertising NOW, and your
point-of-view will change on how beneficial are billboards.