In today’s ruthless marketplace, it can be a challenge for brands to stand out from the crowd and grab the attention of their target audience. One way to do this is through creative out-of-home (OOH) advertising. With the proper approach, OOH advertising can be an effective tool for raising awareness, driving engagement, and increasing sales.
In this article, we will explore 3 creative OOH advertising examples to inspire you in your upcoming campaign.
1. Coca-Cola’s “Share a Coke” Campaign
This is a great example of creative OOH advertising. The campaign featured billboards and posters with personalized labels that encouraged people to share a Coke with someone whose name was on the bottle.
The campaign was a huge success and resulted in a 2.5% increase in sales in the United States.
2. Apple’s “Shot on iPhone” Campaign
Apple’s “Shot on iPhone” campaign is an outstanding example of OOH advertising that showcases the capabilities of their product. This campaign was a worldwide challenge that invited users to submit their own best photos using the hashtag #ShotoniPhone.
From these photos, Apple selected a sample of those images and displayed them across multiple media outlets and over 10,000 billboards around the world.
3. Nike’s “Run NYC” Campaign
Nike’s “Run NYC” campaign featured billboards and posters that invited runners to participate in the biggest running event in the world – The NYC Marathon. With a tonality that is both motivational and playful, mixed with that NYC coolness and confidence, this OOH campaign helped build credibility for Nike as a running brand for all kinds of runners, no matter their level.
In conclusion, creative OOH advertising can be a powerful tool for building brand awareness, driving engagement, and boosting sales. By taking a unique approach to OOH advertising, brands can create campaigns that are memorable, engaging, and effective.
